Content strategy for the web halvorson, kristina on. Content strategy refers to the planning, development, and management of contentwritten or in other media. Kristina halvorson is widely considered the leading voice in content strategy. Content strategy tcc6710 70465 northeastern university. Kristina halvorson, founder of brain traffic, and author of content strategy for the web. Kristina speaks worldwide about content strategy, educating and inspiring audiences. You will find the new one on halvorsons braintraffic blog. Still, sometimes you just want to peek over someone elses shoulder at a concrete example to see if theres anything you can learn. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson. In three short years, she has single handedly brought content strategy to the forefront of the ux communitys attention. She is the ceo of brain traffic, the coauthor of content strategy for the web, and the founder of the confab content strategy conferences. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Quality, relevant content cant be spotted by an algorithm.
The first edition of kristina halvorsons little book was like a rip in the. Nov 11, 2009 kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for websites. Content strategy for the web 2nd edition kristina halvorson and melissa rach, new riders publishers, isbn. She is a passionate advocate for content strategy and wants you to be, too. Here is a quick description and cover image of book content strategy for the web written by kristina halvorson which was published in 2012210. Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web.
Content strategy for the web is the marketing and business book which shares the different points to promote your web pages and. Her work with coauthor melissa rach has defined the field of content strategy and helped thousands of content professionals around the world do their jobs better. Learn content strategy with kristina halvorson owner of. Content strategy for the web by kristina halvorson goodreads. Content strategy for everything linkedin slideshare. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. She is the founder and ceo of brain traffic, a content strategy consultancy, and of the minneapolisbased content strategy conference confab. This brief, brilliant treatise is the guidebook the industry has clamored for. If your website content is out of date, offbrand, an. Content strategy for the web is the business and marketing guide which tells the reader how to get the desired results by promoting your content. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through. Discover the processes and people behind a successful content strategy.
After suggesting that crucial part of content strategy is actively listening to other people, she asks the students to interview each other about their primary pain points with content. Kristina halvorson, content strategy for the web, california. Content strategy for the web kristina halvorson pdf. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. In it, i defined content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content. And thats in large part due to the relentless work and campaigning of one kristina halvorson. This second edition retains all that was wonderful in the first book, while. Jun 21, 2018 kristina halvorson is widely recognized as one of the most important voices in content strategy. In this interview, she pulled no punches, giving me a candid take on content marketing and revealing why content strategy is still such a mystery for so many organizations. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training. She is the author of content strategy for the web, a book thats being called the most important thing to happen to.
Content strategy for the web by kristina halvorson. Content strategy for the web by kristina halvorson epub. Content strategy for the web kristina halvorson pdf prince. Content strategy for the web by kristina halvorson, melissa. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have. Content strategy for the web, 2nd edition peachpit.
She is the author of content strategy for the web and hosts the content strategy podcast. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way toward making content marketing. And even though a second edition in 2012 sought to address the mobile revolution, the quad that underpinned the practice was not keeping up with the times. She regularly speaks to audiences around the world about how to deliver useful and usable content online. Winning at content on the web ahava leibtag, morgan kaufmann publishers, isbn. Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. For organizations all over the world, content strategy for the web is the goto content strategy. Content strategy for the web explains how to create and deliver useful, usable content for your online. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Content strategy, content design, kristina halvorson.
Jeffrey zeldman author of designing with web standards, third edition. Content strategy for the web by kristina halvorson pdf. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and. Content strategy for the web by kristina halvorson pdf free.
Brain traffics kristina halvorson on content marketing. Aug 12, 2009 kristina halvorson s book on web content strategy is important because it represents an authoritative and fairly comprehensive view of business sites from a content perspective. Kristina halvorson is the founder and president of brain traffic, a web content agency. Kristina halvorson is an american writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. Content strategy for the web kristina halvorson pdf download. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Excerpted from content strategy for the web by kristina halvorson and melissa rach. Understand content strategy and its business value. Brain traffics kristina halvorson on content marketing and. Kristina is the ceo and founder of brain traffic, a worldrenowned content strategy consultancy. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. She coauthored the original bible, content strategy for the web, a while ago.
Kristina is one of the leading experts on content strategy, and like us, she calls minnesota home. Kristina halvorson is the author of content strategy for the web 3. Kristina halvorson is widely recognized as one of the most important voices in content strategy. Content strategy for the web kristina halvorson pdf download download. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. On the other hand, content strategy delves deeper into in kristina halvorsons words the creation, publication, and governance of useful, usable content. Pdf content strategy for the web, 2nd edition semantic. Kristina halvorson, author of content strategy for the web kristina halvorson is the ceo and founder of brain traffic, a content strategy consultancy. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online. Common issues in content strategy with kristina halvorson.
The truth is, without a strategy your content will never reach its full potential. Kristina halvorson author of content strategy for the web. Content strategy for the web, 2nd edition halvorson, kristina on. So i started to insert myself earlier and earlier into the process and pretty soon. So the good news is that now, six years after i first. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for websites.
While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Content strategy for the web kristina halvorson sat, 15 dec 2018 03. And there are books my favorite is kristina halvorson and melissa rachs content strategy for the web. In the space of a few chapters, she had changed our field forever, for the better. This ebook includes the following formats, accessible from your account page after purchase. She is the owner of brain traffic, a content strategy agency. Content strategy for the web by kristina halvorson is the industrys goto handbook for creating and executing successful content strategies. Since 1997, kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Make smarter, achievable decisions about what content to create and how. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Can you give us a quick rundown of your career in content strategy and the work youre doing today at brain traffic. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Sep 17, 2015 shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences.
Apr 06, 2018 starting the content strategy workshop, kristina halvorson introduces herself and her background with content strategy. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. Dec 29, 2018 content strategy for the web is the business and marketing guide which tells the reader how to get the desired results by promoting your content. The elements of content strategy erin kissane, a book apart publishers, isbn. It reiterates that your strategy helps you to identify what already exists, what should be created. James mathewson, search strategy and expertise lead, ibm content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Kristina halvorson on content strategy creative bloq. Understanding what a content strategy is exactly, is a place to start. Content strategy for the web by kristina halvorson in chm, fb2, fb3 download ebook. How to do content strategy probably mozcon 2015 treehouse. After suggesting that crucial part of content strategy is actively listening to other people, she asks the students to interview each. As a content strategist for sitegeist in melbourne, australia, its easy to feel isolated from the great work done by cs pioneers like halvorson, lovinger and others.
Content strategy for the web, second edition book oreilly. As recently as 2009, the term content strategy was one that was rarely heard and little understood. Planning for the creation, delivery, and governance of useful, usable content. To explore the role content should play in forwardlooking organisations like startups, i recently hosted kristina halvorson on our podcast. Dec 22, 2014 kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. The elements of content strategy is available to read for free. It is the second edition and waht is in the book is very appropriate and current but bear in mind that kristina halvorson revised the content strategy quad 2018. Kristina halvorson on content strategy for the web. You will find the new one on halvorson s braintraffic blog. Content strategy for the web, 2nd edition semantic scholar. Jun 20, 2018 kristina halvorson, brain traffic via medium. The content strategists reading list brain traffic. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Kristina halvorsons book on web content strategy is important because it represents an authoritative and fairly comprehensive view of business sites from a content perspective.
Advance praise for content strategy for the web, second edition. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. Kristinas work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. This is free download content strategy for the web by kristina halvorson complete book soft copy. I started out as a web copywriter and got sick and tired of being called in at the very last minute to fill in all the lorum ipsum in designs. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical. The term has been particularly common in web development since the late 1990s.